It is not just about buying and selling!
This year, 2020, marks a significant milestone for SEGACHEM, as this is our 25th anniversary, i.e., we have been in operation for 25 years since our humble beginning back in 1995!
While we are not as established as our Partners, nor do we boast a long successful track record; we are however, diligently improving ourselves year by year, to be a stable and well-regarded company.
With Year 2020 being the Year of the Golden Rat, which also marks the beginning of the new Chinese zodiac cycle, we hope that we would be able to rise and shine with a series of new measures undertaken to ensure that we would be able to achieve target 20/20!
Our new initiative, “Beyond Chemistry” is one of these new measures and this is launched together with our new refreshed website, as you are seeing now!
It is most unfortunate that with the COVID-19 situation, most of our new measures will be delayed till May, particularly in the area of market development and expansion. However, we remain positive that this is the period for us to plan and to execute when we are back in full operational status!
What is “Beyond Chemistry”? Is it something intangible? Is it something abstract? Or is it something that is just a make belief, a marketing gimmick?
To us, “Beyond Chemistry” is the building of relationship with our Partners, Customers, Collaborators and Staff. If we can all work together, through our strengths in synergies, we believe we will be able to create a big enough force to create a difference, a win-win situation for all!
We have to look “Beyond” (which is more than, exceeding), in our “Chemistry” (our products which are all Chemistry based) and to also focus on developing “Chemistry” (the complex interaction), between our Partners, Customers, Collaborators and Staff!
Hence, it is not just about buying something from our Partners, working with our Collaborators and Staff, in selling this something to our Customers!
We have to go beyond just Demand & Supply, by working on needs, on what matter most, on their voices, on the intrinsic details and to observe and understand the unspoken.
We have to empathize and work on respect and trust in supporting what is necessary and promised.
We have to establish not just a business network, but also a social one to celebrate success and achievement.
Thus, we have to be Steadfast, Engaging, Growing and Agile (SEGA) in order to go “Beyond Chemistry”!!